Quick Guide: Sizzling Social Media Marketing Tips For Creatives

Social Media Marketing Tips

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Categories: Tips and Tricks

Do you use social media to promote your creative work?

Do you want to build your social media following?

Social media has become a main say for many creatives to promote their own work, receive more commissions, and get more followers and fans too.

But it can sometimes be a very frustrating place to get seen on social media, as everyone and everything starts promoting their own work, and you never get a look in.

This can go on for a long period of time, and as you start going nowhere, you can start to become discouraged, and give up on certain social media platforms.

But have no fear, this blog post is here!

Within this blog post, you’ll discover some sizzling social media marketing tips for creatives; so if you’re an avid and talented photographer, fine artist to an illustrator, this blog post will help you build your following, encourage interactions of your posts, and give you a hand to help you succeed with social media.

Use Pinterest & Instagram To Build Your Audience

For creatives; Pinterest and Instagram are the most ideal platforms to showcase your work.

As your a creative, you’ll most probably be creating images, designs, all the way through to illustrations for your clients and customers, and building up your own website portfolio as a result.

From this, this makes it appropriate to showcase your work on these two social media networks, as these networks are all about images!

Pinterest is fantastic to gain more backlinks towards your portfolio website, build an audience and get others interested in your work, whilst Instagram is perfect for featuring behind the scenes photos of your work, showcasing your hobbies and personality away from work, and also great for building an audience.

With Pinterest, be sure to use the correct image size to encourage pins, likes and comments of your work.

Crop your finished designs, which can make it look so good on the platform. The most ideal size format for Pinterest is 735 x 1,102, so if you have a design which you think would look great within this dimension, create it!

If you don’t have an image which fits into this size, be sure to crop into the image, and showcase the detail of that piece. Make use of the most ideal size to get the best reaction from Pinterest.

With Instagram, go behind the scenes of how you create your work; showcase your sketchbook development, showcase your latest hobbies like football to kayoing, and showcase a side to you that Pinterest or Twitter simply doesn’t get across.

Mixing up your posts with your own artwork, yourself and what you’re currently up to, and going behind the scenes, can really build your Instagram following of your creative work.

Include Images In Your Posts

Away from these two social media platforms, make sure you embed images within social media posts on the irresistible Facebook and ever growing Twitter for example.

As I’ve said previously, as us creatives create images all the time, then your work is perfect for embedding images to your social media posts, so always make sure you do it!

Social media posts with images embedded are twice as likely to be Re-Tweeted, shared and engaged, so it’s a very important factor that you don’t want to forget!

Be Consistent With It!

To grow your social media following, you need to be consistent with it.

If someone was to visit one of your social media profiles, and sees that you regularly post new content, then they’ll more likely to follow you, than if you haven’t posted anything for the past 3 months.

Consistency is one of the hardest factors about social media, as you have to keep at it time and time again, which can sometimes become a bit of a chore.

But it can have such a massive effect on you, your brand and your work, that it’s totally worth it, so be consistent!

Showcase Your Working Processes

Do you love those speed paintings or drawings on Youtube?

There so popular because you get to see exactly how an artist or designer creates their pieces of work. Even though you might not be an artist, you can become enchanted by the skill and talent of a particular artist, and if you are an artist or designer, then this is perfect for you to understand how someone else works.

But why is it essentially popular?

Because their going behind the scenes.

Their showcasing something which not many people get to see, that you should take full advantage of yourself!

To develop those raving fans of your work, and to encourage others to become interested in your amazing work, you need to go behind the scenes as much as possible, and showcase the real you!

I touched on this with my previous Instagram tip, but the more you show the real you, the more connected your audience will feel towards you, which is so important!

Others can remember your eye catching creations, remember you for how you created a certain incredible illustration, or be remembered for creating a sick speed painting of your work!

Use Scheduling Software!

If you’re getting particularly frustrated by how much time you’re spending Tweeting, to posting on Facebook, to updating your Google+ profile; use scheduling software.

Scheduling software can save a great deal of time, as you can schedule your posts for weeks on end at one single time.

I use Tweetdeck to schedule my Tweets, which is an easy to use scheduling software, that allows me to schedule Tweets for the next coming weeks. If you want to go a step further, you can use Hootsuite, which allows you to schedule your Facebook and Google+ accounts as well.

I don’t personally use Hootsuite, so can’t recommend it, but I highly recommend Tweetdeck, which is a great scheduling software for Twitter – not to be missed!

Remember: It’s All About Your Work!

The most important element for any artist or designer is your work.

Practise your skills, draw everyday, learn some new skills, and keep improving your work and portfolio. The more you do this, the more people will notice your work, and follow you as a result.

If you concentrate on this, then your raving fans and followers will come, but to accelerate this, you need to market yourself and your work too.

Use these tips and tricks to help promote your creative work on social media!

How have you promoted your work on social media?

Have you got any social media tips for creatives to share?

Comments are more than welcome below!

Summary Of Points

  • Use Pinterest and Instagram to build a following of your creative work, as this is the most appropriate social media platform to showcase images!
  • Embed images within your social media posts to encourage more likes, shares and Re-Tweets of your work
  • Be consistent with your social media updates, and always try and update your audience as much as possible throughout the weeks
  • To encourage new followers and fans of your work, give them the back stage pass. Reveal what you do away from work, talk about your hobbies, and show your personality
  • Concentrate on your work however, as this is the most important aspect for any creative!

So thanks for visiting today, be sure to leave a comment below, as we would love to hear from you. Be sure to follow us on Twitter, Facebook and Tumblr, it will be great to see you on there. Thanks again, and have a great day!

About the author - HKJS


I'm an Illustrator, Designer & Animator from Hampshire, United Kingdom, and have been illustrating for a number of years. I have a wealth of experience within editorial, maps, posters and book covers. Having a firm interest in the creative industry and everything that revolves around it, I want to share what I've learnt to you. From this, I have a keen passion for t-shirt design and how illustration can become a part of something you wear.

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