Gaining More Exposure For Your Creative Work

Gaining More Exposure For Your Creative Work

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Categories: Tips and Tricks

Do you want more exposure of your creative work?

Are you struggling to find your voice, an audience or commissions?

Well Graphic Tide is here to help, with this comprehensive guide to help you gain more exposure of your creative work.

But how?

You can market yourself effectively offline through word of mouth, leaflets, posters, and advertising, however, there’s an even greater way to help you gain more exposure of your work.

And thats with online marketing.

Modern artists and designers have built their own reputation through online marketing, and you are no different!

You can make people sit up and take notice of what you produce, and with the aid of online marketing, this is just one step to help you achieve this.

What offline marketing doesn’t give you, is the chance to connect to hundreds, thousands, millions of people, that can all become interested in what you have to showcase.

Within this blog post, Graphic Tide is going to share some crucial tips to help market your art towards your audience, in a effective, efficient and energising way, that keeps your audience wanting more and more.

If you’re a passionate, determined and talented artist or designer, but are having trouble getting more exposure for your work, then this comprehensive guide is for you.

We’re going to be covering a lot of bases, that can really kick start your creative journey.

Submit To Graphic Tide

This is one way were you can gain exposure for your creative work, for free!

After you’ve submitted to us, you’ll be entered in our voting platform, were other creatives can vote on your art.

If you receive 30 votes on our voting platform from Twitter and Facebook, you’ll see your work on a t-shirt, get promoted by us, and get more eyes on your work.

Amongst our social media marketing, you’ll also be connected to our ever growing audience.

Submit to us for free and gain more exposure for your talent’s.

Be Consistent With Social Media

The more you get your work in front of people, the more people you’ll be able to reach out to.

Most of the time, the name is the most important part of selling your art, and the only way to get noticed, is by promoting your work.

This isn’t to say you shout from the rooftops, but to do it in a casual, professional and effective way.

When you produce a brand new illustration, painting, piece of art, make sure you’re consistent with your promotion on social media.

Tell others about it, and let them know that it exists. Add attraction to your Tweets by adding imagery, use the endless word count within Facebook posting, and make use of Behance projects.

Whatever you post about, make sure you stay consistent with your brand message. Be professional, don’t demand others to click on your posts, and keep them casual and relaxed.

Does One Tweet Fail? Try It Again, But At Peak Times

A way that I’ve been able to effectively use social media to create more eyes on my work, is with posting at peak times.

When I began freelancing as an illustrator, I would often post at un-popular times.

This meant that my posts would not get seen, and get lost in the depths of other posts.

Until I changed when I posted.

Now I only post when a large number of my audience is online, resulting in more likes within particular posts, more re-tweets, and generally getting more attention for my work.

Peak time is around 12-1pm and 5-10 everyday, so make sure you post some sort of content within these times.

Ask Questions

A way to increase the activity of your creative pages, is by asking questions towards your audience.

Individuals love to answer questions, so ask your audience about what they think about your work, give them a couple of images for their opinion, or just write an update of what you’re up to.

If your audience can contribute towards an image you’ve created, they’ll feel part of your creative process, which is such a high reward for you as an artist.

Not only are you incorporating your audience’s thoughts and ideas, your social status will improve, as more people comment on your statuses.

Remember, the more people that comment, particularly on Facebook, the more people will see your posts, so make sure this becomes a part of your social media marketing.

Don’t Add A Link At All

One way to add interest with your social media updates, is to not put a link towards your website at all.

You may see hundreds of Tweets, Facebook posts and Google+ updates directing you to websites, but what about no links at all?

In my experience, I’ve found that posts which aren’t directed at a website or blog at all, are the ones that yield the best success.

These are the posts which are organic, original and don’t need the audience to do anything, it’s totally casual.

But why do this type of update?

Because it encourages your audience to comment, share and like, as your selling down your audience’s throats.

But what ways can you use this sort of technique?

  • Ask questions
  • Tell your audience what you’ve been up to / what you’re working on at the moment
  • Give them the choice of two opinions, and let them choose
  • Comment on other people’s posts and Tweets

Whatever sort of update you want to publish, don’t embed your website or blog link within the post, and see how successful it is.

It’s That Classic Quote

The more you put in, the more you’ll get out of it.

With Twitter, Facebook, and Google+, the more you upload, share, comment, and are a part of the community, the more you’ll get out of it.

Make sure you don’t have too many social media platforms to work with however, as you’ll get completed swamped.

Be consistent, give your personality, and have fun with it!

What do you think?

Comments are more than welcome.

Summary Of Points

  • Be consistent with your social media updates, and let your audience develop an understanding of when you like to post and share
  • If a particular Tweet, Facebook post or Google+ fails, post it again at peak time, which is around 5-9pm
  • Don’t always link to your website, and include questions, opinions and plain text, which encourages more likes and shares
  • The more you put in, the more you’ll get out of it
  • Have fun with social media, and show your own personality!

So thanks for visiting today, be sure to leave a comment below, as we would love to hear from you. Be sure to follow us on Twitter, Facebook and Tumblr, it will be great to see you on there. Thanks again, and have a great day!

About the author - HKJS

HKJS

I'm an Illustrator, Designer & Animator from Hampshire, United Kingdom, and have been illustrating for a number of years. I have a wealth of experience within editorial, maps, posters and book covers. Having a firm interest in the creative industry and everything that revolves around it, I want to share what I've learnt to you. From this, I have a keen passion for t-shirt design and how illustration can become a part of something you wear.

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