Our ethos within Graphic Tide, is to show your t-shirt designs and artworks throughout the globe. To get as many people to see your work, your brand and your services which you can offer to others.
As we really want you guys to get recognised for your creative talents, which many of you have, we wanted to list a few other ways for you to get your work out there, including that of social media, offline and and online marketing and word of mouth. In this blog post I will be talking about effective ways in getting yourself ‘out there’ as an artist, because we all want our work to be seen, and for potential clients to buy our work. Lets start with our first tip;
Even though everyone is online nowadays, and your competition is tough, online marketing is one of the best ways of getting your work seen by a vast amount of people. It is important that you are unique in your brand and you stand out amongst the crowd. The first is getting your website clean, unique and well branded. Having a clear and effective brand means people know exactly what they will be getting when they purchase your product or service, resulting in increased sales or commissions.
Create a website which is effective and which art directors and potential buyers of your work can easily navigate around. Remember this key quote when creating your website;
“If a first time visitor has an unsuccessful user experience, it is said that 58% of them will not return to your website or portfolio again.”
This must be your first priority while creating and maintaining your website, always put your customer or clients first. Even though your website may look amazing, if your website is hard to navigate, it becomes extremely annoying, and makes your website almost ‘pointless’.
So this is very important that you get your portfolio website as clean and user friendly as possible. The second, is social marketing which allows you to broadcast your work to hundreds, thousands and millions of people, that is extremely hard (and costly) to achieve with offline marketing.
Join Twitter, make a Facebook and Tumblr page, join Behance or other portfolio websites, or write guest blogs. There are many ways of getting you and your work out there with social media, which can create a voice for yourself and make you stand out amongst the crowd. But if your stuck for ideas on creating more of a following, how about;
- A Facebook ‘Like’ competition – if someone likes your page, they enter a draw to win a freebie of your choice, which gains you exposure of your work by other people liking your work. You can also do a Twitter and blog competition too.
- Blog – regular blogging and updating your blog can increase your traffic flow, as visitors will return to your website if they know that you update it a lot and have something of value to offer
- A print giveaway to a random person who follows your blog
There are lots of ways to market yourself online, but you need to think creativity, which can entice your audience into finding out more about your product or services. By thinking creativity and out of the box, you can create a engaged following.
Even though online marketing is a very good resource to get your work out there, don’t forget the power of offline material. This can be approached in many different ways, like word of mouth, printed material or advertisements.
Printed material is especially effective if you want your work to be seen by people who regularly commission your product. As art directors can get fed up with searching through endless amounts of websites and blogs, they can feel refreshed if someone sends them a personal piece of work.
If you have a little bit of money, send some of your work out to these potential buyers. The phrase accumulate to speculate definitely applies here. If you spend say £20 or so on printing your material and sending it out, in the long run, a potential client might love your work and commission you. That £20, out of the hundreds which you would make from this client, would be a worth while investment.
Make sure though that your printed material is not too small, or it will appear in the clients ‘trash pile’. It needs to be personal, of good quality and big enough so it is worthwhile to the client. Something personal could be;
- A drawing that comes with the printed material of your work – a drawing is a very hard object to put in a trash or slush pile
- A product which the client can use in everyday situations – they always get reminded who you are! A calendar is a great example of this
- A drawing of the person your sending it to – a unique edge
With sending your work out to clients, make sure you include your contact information, as printed material would be pointless if they cannot contact you if they like your work.
Word of Mouth
Word of Mouth is still as powerful today as it was twenty or so years ago. Once a product or service gets recognition, people begin to talk about the company to their friends and family. This is a marketing tool that requires no amount of money. As someone tells someone else about your product, that person may talk to someone else about you, and it spread from there.
- Tell your family and friends about your services, and tell them to tell other people
- Do something for your local community, that allows you to show of your services
- Make sure you offer a great service everytime
- Ever time you work with a client, go that extra mile, if the deadline is Friday, send it to them on Thursday!
Social media is also a good example of this, and once people start talking about your service online, it can multiply and spread, a great thing for you!
I hope you have enjoyed this blog post about getting your work out there for people to see and by doing this effectively this can propel your services or product. Make sure you use all the available options open to you, that of social media, offline and online and word of mouth. If you liked this blog post be sure to check our other blog posts, or give us a tweet if you want to leave us a comment, we would love to hear from you. Have a good day, and enjoy marketing your work for the world to see!